Extensive research demonstrates that culture capital is the new intellectual property and driver of financial performance.
You’re probably wondering how we came up with the name QUIRKY.
Once an event or a moment in time has lapsed, it becomes history and has the potential of becoming a story. After spending eight years in the corporate world immersed in performance management and development of people, my left brain craved some much needed stimulation, activity, time out, me time... This “OUT” time interpreted itself into creating a trend hydration product for kids. (yup, nothing related to what we do now)
When I travelled to and from clients on an aeroplane, I always did my planning for workshops and strategy sessions on the plane’s “VOMIT” bag. Once the design of the trend product was complete, it needed a name (to cut a long story short), it never went to market, and it was to expensive to manufacture in the early 2000s.
The name KWERKY (as it was first spelt) was originated and after some design deliberation, and a mix match of fonts, were applied, the name QUIRKY evolved. The Quirky aeroplane “BARF” bag is displayed in our offices to this day, with the various permutations of the spelling. The name, as you have come to realise, stuck. It defines us, it expresses us…it’s who we have become. We’re Quirky.
What has this got to do with anything that we do now? It has a lot to do with how we became a reputable change management catalyst for INTERNAL - branding, communication, performance measurement and management, defining organisational strategies, missions and value systems.
Our approach is QUIRKY, different, real. We believe that the people of any organisation have the necessary skills gifts and talents to deliver on the organisations strategic objectives, once defined and communicated. Yes ..I said once defined and communicated.
We are not a communication agency that represents the change graphically in a well thought out communication plan. We create defined objectives, measureables, and involve the organisation at all stages through various Quirky interventions. Then we create communication elements and campaigns to support our processes, not lead them
In the many surveys that we conduct, before we interact, involve and engage with an organisation’s people, we have discovered that the lack of performance in any organisation is a direct result of many departments existing and working aimlessly. Working without the organisation’s strategic objectives and sub department aligned strategic objectives being created and holding staff accountable for delivering on them in a culture that is created, defined, nurtured and measured.
We use our coaching methodology to sustain the framework of performance that we bring to any business. Our style of influence challenges staff, leaving them invigorated, motivated and working with a new sense of purpose. Our Brand champion process selects recognised people from your business to instil and sustain the Interventions and communication that we deliver. Our coaching and mentoring process maintains the level of performance and motivation with the Brand champions.